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Dairy is big business in Wisconsin. These stories and ideas will help you tell your readers why.

 
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Dairy Trends for 2008

As 2007 fades out and 2008 rolls in, Wisconsin's dairy industry is poised to enjoy another year of steady growth as dairy farmers and dairy processors continue to pour significant private investment into their operations.

With increased milk production, explosive growth in the state's dairy exports, an increase in the number of dairy manufacturing plants, and an increase in the number of dairy cows, no other state in the union can boast the quality, quantity or staying power of Wisconsin's family dairy farms, cheesemakers and dairy processors.

Milk production in Wisconsin climbed three percent in 2007, with milk production per cow setting a record every month in 2007, compared to the same month the year before. In addition, dairy exports reached record levels for the first nine months of 2007, driving a soaring demand in developing countries in Asia and Latin America. The dollar value of Wisconsin dairy exports increased from $59 million to $127 million during this time—a 114 percent increase.

These trends promise to continue in 2008, as milk prices are expected to remain steady and as dairy producers continue to expand and modernize their operations. Whether it is a 60-cow dairy that is installing a new low-cost parlor in a remodeled barn, or a multi-generational family dairy operation planning to add 200 cows to their herd, the strength of the state's dairy markets favor significant growth in production.

The number of dairy manufacturing plants grew in 2007 from 140 to 154, according to the Wisconsin Department of Agriculture, Trade and Consumer Protection. This ten percent increase is driven, in part, by demand for high-end specialty and signature cheeses. At least six additional specialty dairy plants—ranging from farmstead milk bottling operations to world-class artisan cheese operations—are poised to open in 2008.

Existing dairy plants aren't sitting still either. Since 2004, 45 dairy plants have expanded operations. This number is expected to grow again in 2008, with the recent announcement by Wisconsin Governor Jim Doyle of a $1.3 million dairy plant investment tax and cheese cooperative credit available to Wisconsin dairy processors.

Other dairy developments to watch for in 2008:

  • Bio-Technology: More dairy producers will install or participate in on-farm and community bio-energy projects. Wisconsin leads the nation in methane digester technology, with 22 digesters installed on dairy farms around the state.
  • Green Certification: Dairy farms and processors aspiring to differentiate themselves through environmental methods will increasingly partner with the Wisconsin Department of Natural Resources to sign "Green Tier" charters, delivering superior environmental management.
  • More Cheese Varieties: Wisconsin's 1,222 licensed cheesemakers already make more than 600 varieties, types and styles of cheese—watch this number grow to 700 in 2008, as more artisan cheesemakers invent, craft and age a growing number of award-winning signature cheeses.

All told, Wisconsin's dairy producers and processors have invested nearly $1 billion to modernize operations in the past four years, with recent survey results showing they plan to invest another $1 billion in the coming five years. These entrepreneurs are on the leading edge of production, bio-energy and environmental technologies. The next year promises to be an exciting time for America's Dairyland.

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Late in 2007, Governor Doyle launched his "Next Generation Agriculture Plan," which includes a $33 million package to provide Wisconsin's dairy and agriculture with resources to modernize and innovate, and seize new green opportunities. According to Governor Doyle, "the next generation of agriculture must match the needs of a competitive global market with efficiency, stewardship, and creativity."

Some of the several growth areas outlined in the Governor's plan include nutrient management programs, grazing lands conservation initiative, dairy plant investment tax credits, and cheese cooperatives credits.

One of Wisconsin's most critical emerging markets is renewable energy, an area where the state plans to invest $150 million over the next 10 years. Wisconsin dairy and ag producers will play a major role in these efforts.

  
Story Leads

Wisconsin Dairy Family Launches Farmstead Cheese.
Yellowstone Cheese, Wisconsin's newest farmstead cheese plant and retail store, has opened its doors to a resounding welcome in the Cadott area. Dairy farmers Jeremy and Heidi Kenealy, who have dairied since 1994 and currently milk 70 cows, are now turning their milk into 25 varieties of specialty cheeses in their on-farm processing plant. Large viewing windows allow visitors to watch cheese production, while the on-farm retail store features a variety of Wisconsin-made products. Located at 24105 County Hwy MM, Cadott. For more information, contact the Kenealys at 715-289-3800.

New State-of-the-Art Dairy Complex Under Construction
A new $5 million dairy complex is under construction and set to open in June 2008 at the Arlington Research Station, north of Madison. This modern, 538-cow facility with two freestall barns and a double-12 milking parlor will replace the UW-Madison Dairy Science Department's outdated milking facility. For more information, call Bill Stangel, Assistant Superintendent, at 608-846-3761.

Remember the Milkman? He's Back.
The milkman is making a comeback in Wisconsin, as more farmstead-based dairies establish delivery routes to homes across the state where consumers are increasingly willing to pay the typical $1.50-$2 premium for a gallon of home-delivered milk. In the past few years, five dairies in Wisconsin have launched home-delivery routes in three corners of the state.

 

 



For more information on these story leads, contact Gina Bauer at (608) 836-8820.

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