In 1983, Wisconsin dairy producers voted to create the Wisconsin Milk Marketing Board (WMMB), a non-profit promotion organization funded solely by state dairy producers. The primary goal of WMMB is to increase the demand for Wisconsin milk and dairy products.

However, the board plays several other key roles within Wisconsin's dairy industry. For example, WMMB works with industry partners to establish new markets, develop new dairy and cheese products, and educate consumers about the quality and importance of Wisconsin milk, cheese and other dairy products. WMMB also works to communicate the tremendous economic impact that our dairy business has on the local and state economy.

A major focus of WMMB is its involvement in state and national promotional programs targeting the foodservice and retail market segments. Since nine out of 10 pounds of milk produced in the state are used to produce the more than 600 varieties, types and styles of award-winning Wisconsin cheeses, WMMB conducts promotions in all 50 states.

To learn more about WMMB and the diverse Wisconsin dairy business, visit our interactive website at www.wisdairy.com.